The enriched answers of Yandex and the Sorcerers of Google: what are these views, examples

What are the sorceresses of search engines? A list of enriched answers that you can get into. Examples of sorceresses in Yandex and Google.

Enriched answers or sorcerers of search engines: how to get into them today

Despite somewhat strange names, everything is not so complicated. In fact, search engines regularly encounter these elements in the issuance of search engines. And enriched answers, these are not messed up from the information, these are accurate and specific data provided by the user by robots of search engines. As a rule, sorceresses are one of the most attractive places in the search results. And now let's look at them in detail and find out whether it is possible to optimize your site for them.

What do the search sorcerer and enriched answer look like

The main purpose of the sorcerer’s block, show the answer with the capacious and relevant content in meaning. And so that the visitor does not revise sites, but immediately saw the answer to his question. Therefore, search engines are placed by an interactive module before organic issuance.

An example of an enriched Yandex response when searching for a currency converter.

An example of a sorcerer of Yandex

An example of a sorcerer of Yandex

On request, an interactive converter of the Moscow exchange was provided. If this answer did not satisfy the visitor, you can contact an organic issuance of 1 million Internet resources or specify a request.

An example of a Google sorcerer when requesting the Last Clip Ramstein.

An example of a Google sorcerer

An example of a Google sorcerer

In the first lines of the issuance are answers that most fully responsible for the visitor's question. The Google algorithm, evaluating all the terms in the request, gives relevant and accurate answers.

For example, if the “color of the sun” is typed, the service will pay attention to the clarifying term “sun”. The system will conclude that you need a Yandex.cartes service and, accordingly, in the issuance in the first lines there will be a sorcerer with pictures of Yandex.

Issuing Yandex on request Color of the Sun

Issuing Yandex on request Color of the Sun

But, when “white” is requested, the accent of the system will be placed on the term “color”. The robot will begin to check the request in Yandex.cartes and the video, but there the relevance will be low in numerical value. And the preference will be given to the witch color – the palette service.

Issuing Yandex on request White Color

Issuing Yandex on request White Color

There may be an option to issue an answer when Yandex services will not be able to satisfy the relevance and completeness of the message. Then the search engine will show the closest answer to the key.

An example of the issuance of Yandex

An example of the issuance of Yandex

Search technology selects requests not only relevant, but also individual ones. If the visitor is authorized in the system, then the request will correspond to its behavioral factors. To obtain impartial information, it is better to go into the search engine incognito.

Types of enriched answers and how to get into the sorceresses of Yandex

These are short snippets with specific answers that appear when requests: map, time, cash, championship, palette, currency converter or any values.The last addition from Yandex is a graph of disconnecting water. Sorcerers with a simple algorithm will give information about the author of the work, an artist or a famous figure. There are more complicated algorithms that process the request at several levels.

Independent sorceresses of Yandex

Simple sorceresses give short, specific information at the beginning of the search systems page. It is impossible to influence these information snippets yourself. Consider the main ones.

Formulas. A convenient request for students. He asked and immediately received the desired formula. And on the right is also pictures on the search query.

Formulas

Formulas

Calculator. If there is no accounting device and even a mobile phone at hand, you can perform any calculations in the search engines.

Calculator

Calculator

Yandex.Zdorovye is enough to introduce the name of the medicine and all the information about prices, pharmacy addresses and the features of use are displayed.

Yandex.Zdorovye

Yandex.Zdorovye

Quotes. Securities and shares. The current level of prices for raw materials.

Quotes

Quotes

Converter of physical and mathematical values.

Converter of physical and mathematical values

Converter of physical and mathematical values

Weather. Anywhere in the world.

Weather

Weather

Exact time. Anywhere in the earth.

Exact time

Exact time

Championships. Sports results.

Sports results

Sports results

Postal code at the address.

Postal code at the address

Postal code at the address

Water shutdown schedule. In test mode, so far only Moscow.

Water shutdown schedule

Water shutdown schedule

Kinopoisk and Yandex.Afisha. The schedule is issued, there is the possibility of buying tickets and reviews are shown.

An example of the issuance of Yandex

An example of the issuance of Yandex

Car codes of the regions of Russia.

Car codes of the regions of Russia

Car codes of the regions of Russia

Yandex sorcerers, which you can get into

A list of the most popular types of enriched answers and information on how to configure them was recently collected by Yandex for partners.

Answer to a specific question.

Yandex quick answers

Yandex quick answers

To get into the block of quick answers, you need information on the site to be well structured and set out as competently as possible.

Yandex. services. A great option for promotion for small businesses. The request is issued by Yandex.Mash, offering to find specialists nearby. And there is a list of performers with a rating and a proposal to contact Yandex by phone or chat.

Yandex. services

Yandex. services

How to get. The profile for Yandex. services can fill out both the organization and the specialist. The main thing is to put more information about yourself there, collect reviews and you can wait for calls.

Yandex.mbelvinism. In Runet, a large aggregator from Yandex. The sorcerer of the purchase, sale and rental of housing appears in the issuance almost always and occupies a noticeable volume of the search engine page. Although, with low -frequency requests or their slight relevance, a short option will be issued.

Yandex.mbelvinism

Yandex.mbelvinism

How to get. Fill out the announcement card manually or resorting to XML fid. Make as much information as possible, photos.And wait for the result when the announcement falls into enriched answers in the search.

Yandex. Collection. To the question related to the display or pictures, an answer is given with photos or pictures of the object. Snippet may fall into organic issuance or appear on the right. For business, an easy option to get an application directly from the list. When you press the photo of interest, a link to the seller’s website appears.

Yandex. Collection in the issuance

Yandex. Collection in the issuance

How to get. Requests of an information or commercial type will lead to a collection. For business, this is an important point in marketing. Traffic can be significant. What to consider to get into this section: high -quality, original photos of products; adequate name of the picture; The attributes of Title and ALT are indicated, there is a microdistrict of Schema.org.

Yandex.Da. The sorcerer will appear on the search page when recruiting the “Delivery” key. A restaurant, cafe, fast food, food stores – any enterprise engaged in food delivery is simply obliged to register in the service.

Yandex.Da in the issuance

Yandex.Da in the issuance

How to get. First of all, organize delivery. Contact the service to conclude a cooperation agreement. Make a connection of the institution to the delivery of the Yandex.Sa service. Make a page: colorful photos, menu, promotions, etc.

Yandex.Dialogli. Chat on the search engine page. It is convenient when you can immediately contact the selected chat or even by phone from the search system. Everything for the convenience of users. This function, in itself, will highlight the snippet of the enterprise in the issuance and will give advantages of quick communication. Information about the site may appear in the first 10 answers of the search engine.

Yandex.Dialists in the issuance

Yandex.Dialists in the issuance

How to get. Make a chatbot online consultant on the site, connect it to dialogues, where to create a chat on search.

Yandex maps. One of the most popular Yandex services. He works with the Yandex.S.S. The main thing is that the business has an actual address. Huge coverage of the audience, the Yandex.Navigator is additionally connected. When you include geolocation in a request, a map and a carousel will appear with offers for a product/service.

Yandex. Card in the issuance

Yandex. Card in the issuance

How to get. To arrange a profile in Yandex.P. Accurately indicate the area of ​​activity. Make a booking service, preliminary entry. Fill out the profiles of all branches of the enterprise, uniting them into the network. Do not forget that the rating of the enterprise affects the place in organic issuance.

Google sorceresses

The term sorceresses was adopted in the Russian segment of the Internet. Google search engine calls Onebox his advanced answers. The main service, to get a business in enriched answers, is Googlemybusiness.

The main sorcerers of Google, which you can get into

The carefully completed company profile in GoogleMybusiness, the branches and competent work with reviews, guarantees the emergence of information about the company in the top issuance. But, in the processes of Google verification, Yandex went far, here the company's check can last more than a month, while the robot discovers the page and processes.To quickly pass the checks, follow the Google recommendations. Fill out, if possible, all section of Googlemybusiness. There is a job, turn on. There is booking and designate it. Bring out unique, high -quality photos.

Google sorcerer

Google sorcerer

Work regularly with a reputation. Answer the questions asked through the card in the search engine. If my business is not issued, then the search engine will tighten information from Knowledge Panel, collected from the world on a thread and not always reliable.

Googlemaps, Local Pack – geoservices. Work in them, similar to services in Yandex. Register and make relevant, relevant information. Follow the updates to the company and make information on your card in a timely manner.

Display of information from Googlemaps in the search results of Google

Display of information from Googlemaps in the search results of Google

Google video. The search engine works with YouTube video hosting. If you have your own videos, you should start an account on YouTube and give overall access to information. The exact designation of the video and an interesting description, the guarantee of the appearance of the enterprise in the issuance of the search engine.

Google Images is similar to Yandex.cartes, posts a photo and picture relevant to requests. It is convenient that when clicking on the image, you can immediately get to the desired page of the site. In order for images from the pages to fall into this section, you need to download unique pictures with high resolution. To each picture, fill out keywords, title and alt, scenting Schema.org.

A few more sorceresses where you can get by making efforts: Featured Snippet; Products; Travel and recipes. Main recommendations: well -optimized pages of the site with relevant information; compilation of ratings in their activities, conducting analysis of work, development; Fag; detailed instructions; Page questions/answers; The exit to the top 10 organic issuance in its niche.

Featured Snippet

Featured Snippet

Google sorcerer - recipes

Google sorcerer – recipes

The rest of the independent Sorcerers Google

Snippets with monosyllabic answers have the same type as in Yandex, although simple sorcerers in Google are slightly less than that of a competitor.

Basic OneBox: answers in one line; holidays; addresses and routes; definitions and facts; news; Healthy lifestyle. And a few more well -known sorcerers: time, converters, training materials, schedules, etc.

An example of Google issuing on request All holidays for July

An example of Google issuing on request All holidays for July

Make benefits from those sorceresses that you can get through due to simple actions, this will increase the recognition of your brand and ensure the growth of new visitors.